Ranjeet Kumar

About Ranjeet Kumar

Marketing & Growth leader with over 14 years of experience driving revenue and building brands across D2C, Gaming, EdTech, FinTech, and Consumer Tech. Proven track record of scaling businesses from launch to USD 2 to 3 Mn MRR, delivering consistent 2 to 1 ROI on INR 100 Cr annual budgets, and reducing CAC by up to 75 percent. I specialise in full-funnel marketing, combining brand, performance, and product-led growth to create systems that drive sustainable, profitable scale. Deep expertise in P&L management, global GTM strategy, demand generation, customer lifecycle, and category creation.Highlights:Launched Mivi AI Buds, achieving USD 1.28 Mn MRR in 60 days and 23 percent brand perception uplift.Scaled RummyCircle to INR 20 to 24 Cr MRR with 3.5 to 1 LTV to CAC ratio while reducing CPI and CAC by double digits QoQ.Built and led teams of 40 marketers across digital, content, creative, performance, and media.Established Scalers’s US GTM, scaling to USD 300K MRR while growing India to USD 1.5 Mn MRR.Architected ABM pods and CRM frameworks, driving pipeline over 40 percent and cycle time reduction by 15 days.Tooling & Analytics:GA4, BigQuery, Looker Studio, AppsFlyer, Mixpanel, HubSpot, Salesforce, CleverTap, DV360, Google Ads Manager, and CDP platforms like Segment and WebEngage.

Experience

1. Director of Brand Marketing

   Games24x7

   Jul 2024 — Present · Mumbai, IN

   Managed INR 100 Cr annual marketing budget integrating TV, digital, influencer, CRM and in-app channels.Scaled RummyCircle to INR 20–24 Cr MRR with DAU lift 12% percent Q-o-Q, 3.5 to 1 LTV to CAC ratio, and flat CPI.Reduced CAC 14 percent QoQ, driving +15 percent installs QoQ via creative and media mix optimisation.Led cross-functional team of 23 plus across brand, research, creative, and media functions.

Education

• Indian Institute of Management Raipur

  Master of Business Administration - MBA, Strategy & Marketing

• University of Mumbai

  Bachelor of Arts - BA, Sociology and Anthropology

• MIT Sloan School of Management

  Digital Marketplaces & Platform Strategies

Skills

• Video Post-Production
• Brand Management
• User Experience
• Content Strategy
• Marketing Strategy
• Film Production
• Social Media
• Entertainment
• Concept Development
• Copywriting
• Branded Content
• Writing
• Corporate Branding
• Creative Direction
• Art Direction
• Brand Development
• Branding & Identity
• Interactive Advertising
• Brand Architecture
• Brand Activation
• Creative Strategy
• Marketing Communications
• Integrated Marketing
• Search Engine Marketing (Sem)
• Film
• Video Production
• Digital Strategy
• Social Media Marketing
• Digital Media
• Team Management
• Digital Marketing
• Online Advertising
• Radio
• Advertising
• 360 Campaigns
• Television
• Corporate Identity
• Marketing
• Outdoor Advertising
• Web Content Writing