Ranjan Kashyap
Analytics Engineer | Driving Business Growth with Data Analytics & Experimentation.
- Role
- Founder at Scalelens
- Location
- Nahan, HP, IN
- LinkedIn followers
- 500 followers
About Ranjan Kashyap
Most businesses want growth, but the path often breaks down in two places: execution and…
Experience
Founder
Oct 2019 — Present · Nahan, IN
Company Overview:DataActs is a leading Data Analytics, AI, and Machine Learning agency that transforms data into actionable insights to propel innovation and growth.My Role as Lead Analytics Engineer (Freelance):In my role as a Lead Analytics Engineer at DataActs, I specialize in implementing comprehensive analytics solutions across a variety of platforms and technologies. My key responsibilities include:Analytics Implementation: Expertly configure and manage analytics for clients\' applications and websites using tools like GA4, GTM, Firebase Analytics, Mixpanel, PostHog, Heap, and Amplitude. My work ensures that clients have robust data capture mechanisms in place to track user interactions and behavior effectively.Customer Data Platform Integration: Implement Customer Data Platforms (CDPs) to collect diverse customer data, facilitating seamless integration with downstream tools and platforms.ETL Pipeline Development: Design and execute ETL pipelines using industry-leading tools like Stitch, Fivetran, and Keboola to transport data into cloud data warehouses such as Google BigQuery, Snowflake, and Amazon Redshift.Data Transformation and Visualization: Utilize SQL, dbt, and Dataform to transform data, ensuring it is analysis-ready. Develop insightful dashboards and visual reports in BI tools including PowerBI, Tableau, Looker, Looker Studio, Metabase, and Domo, which help clients visualize and understand their data to make informed product and marketing decisions.Tool Proficiency and Integration: Handle integration across analytics, visualization, and storage platforms, maintaining fluency in programming languages like JavaScript, Python, and SQL to support diverse project requirements.My role at DataActs involves not only technical implementation but also strategic guidance, helping businesses harness the power of their data to drive significant decision-making and market differentiation.
Education
Himachal Pradesh University
Bachelor's degree, Computer Science
2006 — 2009
C-DAC
Advanced Diploma in Networking , Computer Applications
2011 — 2011
Skills
- Ppc
- Email Marketing
- Photoshop
- Social Media Marketing
- Wordpress
- Blogging
- SEO
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