Ranjana Sharma

About Ranjana Sharma

Every conversation about AI sounds exciting -until you try to make it work inside a real business.Most leaders see the potential.What they don’t see is a clear starting point.So they stay stuck - not because they’re doing nothing,but because they’re doing too many things that don’t move the needle.→ Teams wasting hours on repetitive work that should’ve been automated months ago→ Customer support drowning in simple questions while real issues wait in line→ Sales reps managing CRM chaos instead of relationships→ Marketing pushing out content that doesn’t convert→ Projects that “pilot forever” but never scale→ Systems that don’t talk to each other - so people become the integration layer→ Leaders flooded with vendor pitches, buzzwords, and no clear playbookThe result?Rising costs. Missed opportunities.And that quiet, uncomfortable feeling that competitors are moving faster.It doesn’t have to be this way.With the right AI and automation strategy, you can:Pinpoint the highest-impact areas to automateReclaim hundreds of hours across teamsScale without adding headcountThat’s where my work begins - with an AI Automation Audit.A hands-on, practical look at your workflows, tech stack, and decision loops to uncover what’s possible right now.No jargon. No hype. Just a clear starting point and a roadmap that actually works.Because AI only matters if it improves judgment, strengthens teams, and removes friction from work.That’s been my practice for over 25 years - scaling businesses, repairing broken processes, and delivering change that lasts.Here’s what that looks like in real life: Replacing fragile systems that can’t support growth Scaling untapped opportunities hiding in plain sight Applying AI and data to sharpen decisions, not decorate dashboards Leading transformations that make daily work simpler for the people who actually use the systemsI’ve done this across the spectrum - from shoestring budgets to million-dollar programs.What I bring: Calm and clarity when things grow complex A focus on value, not features Data that informs, never dictates Teams that perform - without burning outIf you’re done with the AI noise and ready for results that stick, let’s talk.

Experience

1. Co-founder

   Sweft

   Jan 2017 — Present · Philadelphia, PA, US

   Product data fuels sales but it’s notoriously painful to manage. Sweft bridges the gap between chaos and clarity. Most teams spend countless hours pulling together product info, creative copy, and attributes before anything can go live. Full automation isn’t realistic but combining AI with human judgment is.The solution:It weaves automation directly into the parts of the catalog workflow where teams already collaborate - not by replacing people, but by streamlining the grind.With AI plugged in at the right points, data flows faster, content gets smarter, and teams stay in sync instead of stuck in spreadsheets.The result?Work that feels lighter. Launches that happen sooner. And teams that can focus on creativity instead of coordination.Impact: 60% faster time-to-market for new products 30% reduction in headcount for product setup 130% increase in product line scalability 67% lift in conversion through enriched product attributesOutcome:AI didn’t replace the team - it amplified them. Sweft turned catalog chaos into a repeatable, intelligent system that scaled growth without scaling cost.

Education

• Indian Institute of Technology, Roorkee

  Master of Science - MS, Physical Chemistry

  1994 — 1996

• MIT Professional Education

  Executive Certification, AI & Machine Learning

• The University of Texas at Austin

  Post-Graduate Program in AI & Machine Learning, AI & Machine Learning

• Stanford University

  Entrepreneurship/Entrepreneurial Studies

  2020 — 2020

• Columbia Business School

  Certificate, Python for Business

• University of West London

  MBA, Ecommerce

  1996 — 1998

Skills

• Brand Development
• Web 2.0
• Online Advertising
• Management
• Team Leadership
• Web Marketing
• Project Management
• Marketing
• Mobile Marketing
• Information Architecture
• User Interface Design
• Agile Project Management
• Online Marketing
• Atg Commerce
• Web Analytics
• Retail
• Direct Marketing
• Multivariate Testing
• Digital Marketing
• Digital Strategy
• Email Marketing
• Merchandising
• Social Media Marketing
• Usability
• SEO
• Analytics
• E-Commerce SEO
• Social Media
• Strategy
• E-Commerce
• Sem
• User Experience
• Marketing Strategy
• Mobile Devices
• Customer Experience
• Start-Ups
• Multi-Channel Retail
• E-Business