Ranjan Mahasabde

About Ranjan Mahasabde

What if growth wasn’t just about numbers — but about people, energy, and…

Experience

1. Senior Vice President

   Axis Bank

   Aug 2023 — Present · Mumbai, IN

   Senior Vice President-1- Head-Priority Banking | 2023-PresentHere at Axis Bank, I led the charge in shaping strategy for the emerging affluent segment—a key growth area now contributing significantly to the bank’s balance sheet.My focus has been on crafting smart, customer-first product and portfolio strategies that drive deposits, fee income, and channel efficiency. I have steered innovation across both digital and physical touchpoints—introducing offerings that blend lifestyle, health, and travel benefits with intuitive banking experiences.With customer behavior evolving fast, especially post-pandemic, we doubled down on digital. I drove the launch of virtual onboarding journeys and equipped Relationship Managers with the \"Siddhi\" app—boosting acquisition and productivity while deepening engagement.We didn’t stop at national strategies—we went regional. From investment-led products for Tier 2 markets to lifestyle benefits for Tier 1 cities, every offering was shaped by local insights. A key highlight was the inclusion of Axis Direct’s 3-in-1 account, which led to a sharp rise in monthly acquisitions.All along, I used data as a decision-making backbone—tracking product penetration, RM performance, and customer adoption to refine our approach and stay ahead in a competitive space.

Education

• Devi Ahilya Vishwavidyalaya, Indore

  Bachelors in Science | Holkar Science College, Indore

• Devi Ahilya Vishwavidyalaya, Indore

  Masters in Financial Administration | D.A.V.V University Indore

• Devi Ahilya Vishwavidyalaya

  Finance

  1997 — 1999

Skills

• Cross Selling
• Crm
• Retail Banking
• Banking
• Team Management
• Mis
• Relationship Management
• Branch Banking
• Portfolio Management
• Private Banking
• Business Development
• Wealth Management