Ranjan Gauda
Digital Marketing Specialist
- Role
- Digital Marketing Specialist at ASAPP Info Global Services Pvt Ltd
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ranjan Gauda
Performance-focused Digital Marketer with a proven track record in driving measurable business outcomes through strategic performance marketing campaigns. Specialized in creating, managing, and optimizing paid advertising strategies that consistently deliver a 5x ROI and higher.Expert in leveraging data-driven insights and advanced tools to maximize campaign efficiency, enhance lead generation, and boost customer acquisition. Skilled in budget allocation, A/B testing, and funnel optimization to ensure every marketing dollar generates maximum impact.A results-oriented professional with a strong ability to align marketing strategies with business objectives, ensuring sustained growth and profitability in competitive markets.
Experience
Digital Marketing Specialist
ASAPP Info Global Services Pvt Ltd
Aug 2021 — Present · Mumbai, IN
Developed and managed online ad campaigns on platforms like Google Ads, Facebook, Instagram, Twitter, and LinkedIn to meet our business goals and reach our target audience. These efforts resulted in a significant 5-fold increase in return on investment (ROI).• Implemented A/B testing methodologies to enhance ad creative, copy, and landing pages, resulting in a 20% increase in campaign performance and a reduction in cost per acquisition.• Conducted comprehensive keyword research, audience analysis, and competitive intelligence to formulate data-driven ad strategies, leading to improved click-through rates and conversion rates.• Achieved a consistent 10% quarterly increase in website traffic through a combination of keyword research, On-Page SEO, and Off-Page link building strategies.• Ensured proper indexing of all web pages on Google Search Console (GSC) and eligibility for Google Discovery experiences through meticulous technical SEO practices.• Successfully executed social media campaigns, resulting in a 24% boost in engagement and an overall 10% growth in followers.
Education
University of Mumbai
Bachelor of Science - BS
2006 — 2009
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