Ranit Mukherjee

Senior Analyst @Welspun Transformation Services Limited

Bengaluru, IN

Price and Spend Optimization Tool:Implemented machine learning algorithms to optimize pricing strategies andmarketing spends, leading to significant enhancements in sales performanceand profitability.Ecommerce Insights and Analytics Application :Led the development of a consolidated India Ecom Finance Dashboard for 10 major retailers, increasing adoption by 30%.Utilized comprehensive analytics to provide actionable insights across financial metrics and eCommerce performance.Aspect-Based Sentiment Analysis Model :Contributed to the development of a GenAI & NLP-based sentiment analysis model on web-scraped product reviews, achieving 95% accuracy and saving 36 lakhs INR annually.Leveraged insights to advise US, UK, and India markets on portfolio strategy, findability, and customer experience improvements.Market Gap Identification (Whitespace Analytics):Developed a product using NLP techniques such as word cloud and topic modeling, integrated with Power BI, to uncover market gaps and improve decision-making.Resulted in a projected 10% increase in run rate and a 10% reduction in advertising expenditure.

Aegis School of Business, Data Science & Telecommunication

Pgp in Data Analytics and Big Data

Ivy Professional School

Data Analytics/Data Science

Lovely Professional University

Bachelor of Engineering - BE