Rani Kolati
Marketing Manager @PepsiCo
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WORK HISTORY
Marketing Manager @PepsiCo
CA
EDUCATION
Andhra University
B.E, Electronics and communication
SYMBIOSIS INTERNATIONAL UNIVERSITY
Master of Business Administration (MBA), Marketing, International Business
SKILLS
ABOUT RANI KOLATI
MBA with 8+ years’ experience in consumer branding and marketing in CPG (Africa & Canada).• Successful development and execution of commercial, brand & innovation plans through excellent cross-functional collaboration and communication.• Executed several large-scale integrated marketing campaigns for global brands (global adapts & stand-alone local campaigns) from briefing to post-measurement, collaborating with creative, media-buying & PR agencies, under high pressure and tight deadlines.• Excellent in optimizing ROI using marketing mix modeling for broadcast, social media, digital, influencer, eCommerce & experiential tactics.• Specialize in assortment management using RGM principles, integrating insight-driven innovation with brand values & architecture.• Proficient in consumption trends, post-campaign analysis and pivot strategies to meet both short-term goals while aligning with long-term strategy.• Proactive in finding white space opportunities, commercialized innovation and renovation projects using Stage Gate process.• Meticulous P&L management to meet profitability targets by optimizing mix, promotion strategy and price pack architecture. • Support leadership with clear communication and recommendation for forward action.
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