Rangel Capparelli

About Rangel Capparelli

Strategic, growth and purpose-oriented leader. Competitively positioning businesses in the market, leading impactful transformations, while leveraging digital technologies to improve businesses core capabilities to deliver clear growth, risk, margin & revenue results.14 years leading transformation through strategy, project and program management, process improvement, innovation and new technologies across many business functions.Effectively positioning businesses more competitively in different markets and at multiple organizational levels (Corporate, Business and Operations, Marketing, Pricing, Sales and Risk Management), with significant impact in margin contribution, by delivering forward and outlooking market strategies and best practices in pricing and revenue management.Partnered with executive team to develop a portfolio growth strategy to maximize ROCE, risk and growth for our USA business, leading to a plan to double the revenue size of one of our business units, with clear roadmaps for the business leaders to win in their respective markets.Developed a Digital Strategy and Program to transform our core capabilities, while enhancing Pilgrims core strengths, with a roadmap to drive large efficiencies and projects. Worked closely with IT, managed multiple third party vendors, data architects and software developers to generate seamless and efficient analytics and digital technology solutions for business partners, while reducing cost and improving our insights and digital capabilities.Built supply chain, pricing, market intelligence and digital teams from the ground up, connecting them with the company objectives, providing required skills and a clear growth path. Played the role as the primary owner of the data science solutions to support company\'s initiatives and strategic data needs.Expertise:Competitive insights, Market Modeling, Consumer and Customer IntelligenceStrategy Planning and TransformationProject & Program ManagementPricing & Revenue ManagementDemand and Production OptimizationOperational Excellence & Process ImprovementVendor ManagementSound knowledge of Digital Analytics: Data Science Process, BI, AI, Machine Learning, etcEntrepreneurial MindsetStrong Ownership and AccountabilityTrusted Advisor and Stakeholder Management SkillsStrong Organizational Skills & Attention to DetailLeader With Technical and Business MentorshipHiring, Training, Career Development and Coaching

Experience

1. Head of Strategy, Commercial Excellence & Digital Transformation (most Recent Role)

   Pilgrim's

   Jan 2013 — Present · Greeley, CO, US

   Developed and delivered a Digital Transformation Strategy and Program, with a comprehensive roadmap to address company\'s core capabilities across the supply chain and impact major value drivers. • Partnered with CEO, CFO and business leaders to build our US business portfolio strategy with plans to: double the revenue of one business, increase the profit market share of another and grow our branded portfolio. • Implemented strategy planning processes, analytical frameworks, models and tools to manage growth, risk, revenue and margin.• Designed and implemented revenue and pricing management program for 3 of Pilgrims\' largest Business Units leading to substantial margin improvements relative to competition.• Created a comprehensive market intelligence Program to support our Sales, Marketing, Innovation, Finance / IR, Business Units, Executive and Risk Management decisions.• Created center of excellence for category development to proactively identify and develop market opportunities for all JBS USA business verticals, better position them in the market and improve margin results. • Managed a budget, multiple data and insights vendors, optimizing our cost structure and synergy capture, while expanding our insights and digital capabilities. • Built and developed Strategy, Revenue Management, Category Development, Market intelligence, Digital Transformation teams and a PMO office with 18 team members to provide investment opportunities, co-create strategies, drive discipline and integrated approach to our initiatives at many organizational levels.• Served as the trusted advisor to the CEO and CFO on market insights, pricing, strategy and digital technology initiatives.• Partnered with IT and external technology partners to develop our digital capabilities to execute our program and deliver BI, AI, IOT projects leveraging an Agile approach.

Education

• Pontifícia Universidade Católica de Goiás

  Graduated, Psychology

  2002 — 2006

• Colorado State University

  Master of Business Administration - MBA, Executive MBA

  2017 — 2019

Skills

• Management
• Research
• Business Process Improvement
• Qlikview
• Pricing
• Business Strategy
• Market Research
• Powerpoint
• Microsoft Excel
• Negotiation
• Microsoft Office
• Strategic Planning
• Sap
• Portuguese
• Project Planning
• Six Sigma
• Human Resources
• Market Intelligence
• Logistics
• Business Planning