Rangarajesh Jayaraman
- Role
- Brand Partnership and Engagement at Reliance Retail at Reliance Retail
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Rangarajesh Jayaraman
MBA (Marketing) with fourteen years of experience in Brand Partnerships, Sales, Business…
Experience
Brand Partnership and Engagement at Reliance Retail
Jun 2021 — Present
Heading the FMCG Clients and creating Opportunities for Non FMCG categories on the Platform through Curated Marketing Solutions for Brand to enhance visibility and penetration across Merchants and Consumers via In-App and In-Store led Solutions.\\\\n• Driving Solution approach by understanding the brand objectives to create an Integrated approach to create brand awareness and drive attribution and ROI out of the campaigns.\\\\n• GTM strategy to create market opportunities by meeting clients and agencies as well as tapping new clients to increase revenues.\\\\n• Analysing the Brand trend, category levers and its overall market penetration of its category with deep knowledge of the product at SKU and region level and suggesting ideas to amplify the reach and visibility for better brand voice and recall.\\\\n• Campaign Analysis, Funnel Strategy and Data Monitoring to provide insight on funnel strategy as well as understanding the overall performance to provide suggestive inputs to the brands.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
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