Rangarajan Murugesan
Team Lead | Digital Marketing Strategist | Search, Social & Programmatic Platforms
- Role
- Team Lead at MediaMint
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Rangarajan Murugesan
With 14 years of experience in Digital Marketing, I specialize in leading multi-channel…
Experience
Team Lead
Feb 2023 — Present · Hyderabad, IN
Dynamic and results-driven Digital Marketing professional with 14 years of experience, combining project leadership with multi-channel marketing expertise across Search, Social, and Programmatic platforms. I have a proven track record of driving revenue growth, enhancing team performance, and successfully delivering projects.Key Skills & Strengths:Client & Stakeholder Management: Managed pilot projects, aligned with stakeholder needs, and improved client satisfaction scores by 15% through transparent reporting and proactive performance improvements.Pilot Projects & Operation Stability: Managed pilot projects and transitioned them into stable operationsby aligning with stakeholder needsLeadership & People Management: Managed teams and provided technical support to onshore and internal teams.Strategic Planning & Execution: Developed and implemented data-driven optimization strategies that improved lead quality by 25%.Escalation & Conflict Resolution: Served as a primary point of escalation, directly engaging with clients to resolve issues and implement corrective action plans.Process Optimization: Streamlined processes through the creation of SOPs and knowledge base updates.Tools & Platforms:Search (Google Ads, Bing Ads, Google Search Console & GTM) Social (Meta, Pinterest, Twitter) Programmatic (GAM, Yieldmo) e-Commerce (Amazon, Walmart) I am passionate about leveraging my expertise to deliver successful projects and drive tangible business results.
Education
SSM college of engineering
Bachelor of Engineering (B.E.), Electrical, Electronics and Communications Engineering
2007 — 2011
Skills
- Doubleclick for Publishers
- Twitter Marketing
- Online Advertising
- Keyword Research
- Sem
- Google Analytics
- Facebook Marketing
- Display Advertising
- Campaign Management
- Social Media Marketing
- Lead Generation
- Ppc
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