Rangappa Naidu P
Programmatic Analyst
- Role
- Programmatic Analyst at Annalect India
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Rangappa Naidu P
Results-driven Programmatic Advertising professional with 5+ years of experience, including 4+ years in hands-on campaign management and optimization. Proven ability to lead full-funnel campaigns using DV360, The Trade Desk, and Amazon DSP. Adept at cross-functional collaboration, troubleshooting, and data-drivendecision-making. Working knowledge of D&V 360, TTD, Amazon DSP, Google Ad words, Airpush, CM360 & more.A passionate individual with great interpersonal and communication skills.Certified by Google Digital Unlocked, Google Ad Words Fundamentals, DV 360, TTD, Amazon, Yahoo and more.Ready to work at any industry type, with good theoretical and practical knowledge.Skilled at Integrated Marketing Methodologies and can strive hard to drive sales and increase brand awareness.Knowledge of customer-centric operations and how to maintain excellent client relationships. A team player with strong analytical and organizational abilities.A keen and focused learner with the ability to learn new concepts quickly.Seeking a role as Programmatic Specialist to contribute strategic value at scale.Ready to accept new challenges.
Experience
Programmatic Analyst
Dec 2023 — Present · Bengaluru, IN
Working on end to end Programmatic campaign management of UK clientsActively set up, monitor, pace, and optimize key Direct-Response and Branding campaigns to meet performance objectivesManage campaigns across DV360, The Trade Desk, and Amazon DSP with budgets exceeding£100K+ per quarterGenerate comprehensive performance reports and provide strategic insights to stakeholdersCollaborate closely with global teams, ensuring SLA adherence and seamless executionAnalyze campaign data to optimize towards KPIs and develop innovative strategies, including targeting tactics such as Behavioral, 3rd Party Audiences, Contextual, Keywords, Retargeting, and Lookalike ModelingUpload tags and create new audiences based on the plans received across various platformsAchieved a 100% Quality and Customer Satisfaction (CSAT) rat
Education
Sri Venkateswara Degree College, Anantapur
Bachelor of Commerce - BCom
2013 — 2016
MP Birla Institute of Management, No.43, Racecourse Road, Bangalore-9
Master of Business Administration - MBA
2016 — 2018
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