Randy Sprenger

WORK HISTORY

EDUCATION

SKILLS

ABOUT RANDY SPRENGER

Data-Driven Multichannel Marketer Creative marketer meets analytical and insight decision-making with an omnichannel mindset. I\'m a seasoned marketing professional, boasting over 25 years of hands-on experience in the industry. My journey began within the dynamic realm of advertising agencies, where I honed my skills by assembling high-performing teams and crafting cutting-edge digital solutions tailored to the unique needs of retailers and financial institutions. For the better part of two decades, I had the privilege of contributing my expertise to the iconic Harley-Davidson brand. During my tenure, I orchestrated and executed integrated marketing campaigns that left an indelible mark, fostered the growth of a new generation of riders through innovative global digital solutions, and architected the global customer master (CRM) strategy. My commitment extended to providing invaluable support to the dealer network, equipping them with marketing resources and spearheading national promotions. My mantra at Harley-Davidson was clear: fueling business success by combining my creative flair with a data-driven approach, all while measuring every step of the journey. My professional voyage has seen me traverse the diverse landscapes of advertising agencies, market research firms, and the domains of renowned global brands. My focus throughout these experiences has been firmly fixed on the digital sphere, catering to both B2B and B2C audiences. My portfolio encompasses a wide array of accomplishments, from orchestrating nationwide marketing campaigns to forging invaluable connections between products and customers. I\'ve also had the privilege of leading teams in the development of global customer master databases, and orchestrating journeys that drive conversions. Today, I find myself in the pursuit of fresh opportunities where I can leverage my wealth of expertise in brand and product marketing, seamlessly melding it with my deep-rooted digital and technological knowledge. My dedication to always prioritizing the customer\'s perspective and employing data-driven strategies with the ultimate goal in sight. Throughout my career, I have garnered significant achievements in various facets of marketing, including: • Multichannel marketing campaigns: Orchestrating comprehensive campaigns • Direct Marketing (email & direct mail): Mastering the art of reaching customers directly with compelling messaging. • Audience segmentation: Tailoring marketing efforts to different audience segments for maximum impact. • Branding • Retail brand awareness