Randy Lawrence

About Randy Lawrence

We help builders, developers, property managers, and corporate teams present their properties, people, and portfolios with strategic visual media that supports leasing, sales, and brand growth. Commercial Image operates as a visual marketing partner producing photography, video, 3D tours, headshots, and event coverage that move projects forward. We work alongside marketing and leadership teams to create strategic visual media that supports leasing velocity, sales performance, proposals, and brand growth. From real estate and architectural marketing to headshots, event coverage, and immersive 3D experiences, our work helps clients lease faster, win more business, and present their brands with confidence. With over a decade of experience, I lead Commercial Image, a visual marketing partner supporting builders, developers, property managers, and corporate teams in presenting their spaces, projects, and people with clarity and purpose. Our role is not to operate as a one off creative vendor. We work as an extension of our clients’ marketing teams, bringing structure, consistency, and strategy across properties, portfolios, and markets. The goal is simple: organized visual media that supports real business outcomes. That means streamlined production, repeatable systems, and a reliable partner who understands how properties are marketed, leased, and sold. Whether supporting a single community or an entire portfolio rollout, we help teams maintain visual consistency while keeping projects efficient and easy to manage. My background in retail leadership and operations management shaped a strong business mindset early in my career. Today that experience translates into organized productions, efficient workflows, and a seamless client experience that keeps complex projects simple. I believe visuals should do more than look good. They should move business forward. Every project is approached with intention, clear storytelling, and a focus on results.

Experience

1. Official Media Partner

   Property Management Association

   Jan 2024 — Present · Washington, DC, US

   Serve as the designated visual media partner for the Property Management Association, providing professional coverage and marketing imagery for 10+ annual conferences, educational programs, and member events.Trusted to visually represent the organization’s leadership, community, and brand across communications, promotions, and industry outreach. Collaborate closely with association leadership and property management professionals to deliver consistent, high quality media that supports engagement, visibility, and growth.This partnership keeps Commercial Image closely connected to regional property managers, asset managers, and multifamily decision makers, allowing us to stay embedded in the evolving needs of the property management industry.

Education

• A. Phillip Randolph High School

  Creative Arts

  1996 — 2000

Skills

• Photojournalism
• Photographers
• Image Manipulation
• Art
• Commercial Photography
• Adobe Creative Suite
• Customer Service
• Leadership
• Retail Management
• Architectural Photography
• Digital Photography
• Event Photography
• Microsoft Excel
• Management
• Photography
• Film
• Video Production
• Videography
• Fine Art Photography
• Blogging
• Editing
• Sales
• Photos
• Sales Strategies
• Camera
• Social Media Marketing
• Adobe Photoshop
• Portrait Photography
• Video Editing
• Fashion Photography
• Wordpress Website Development
• Film Production
• Social Media
• Wedding Photography