Randy Kowlessar

About Randy Kowlessar

I love helping people solve problems. Working in User Experience allows me to operate in my sweet spots - empathizing with people, marrying business acumen with design, navigating ambiguity, storytelling, and achieving solutions that help clients win.I\'m a proven relationship builder. My background in Account Management, Marketing, and Design helps me not only understand and define the problems stakeholders are facing, but also gives me the tools I need to guide them towards creative solutions.Enneagram 3w2 • ESFJ • Strengthsfinder: Maximizer, Strategic, Positivity, Woo, Communication2008 4A\'s MAIP Fellow

Experience

1. Sr Director of Digital

   UnitedHealth Group

   Jul 2025 — Present · Minneapolis, MN, US

   Lead the strategy and transformation of UHG.com, aligning digital experience with enterprise goals while serving millions of users as the organization’s digital front door- Own key digital KPIs (NPS, satisfaction, conversion, engagement) and use analytics, research, and usability testing to drive measurable improvements- Partner with leadership and cross-functional teams to translate insights into user-friendly design, governance models, and enterprise digital standards- Champion accessibility, inclusivity, and compliance (WCAG/ADA), ensuring the site delivers equitable, compliant, and user-centered experiences- Mentor and lead team of product managers, fostering a culture of excellence and data-driven decision making that influences executive strategy

Education

• University of Minnesota

  Bachelor's, Public Relations and Advertising

  2004 — 2008

Skills

• Social Media Marketing
• Web Analytics
• Integrated Marketing
• Strategy
• Brand Development
• Content Strategy
• Social Media
• Art Direction
• Copywriting
• Marketing
• Online Advertising
• Interactive Advertising
• Advertising
• Event Planning
• SEO
• Online Marketing
• Google Analytics
• Media Planning
• Marketing Communications
• Interactive Marketing
• Account Management
• Digital Media
• Creative Strategy
• Digital Strategy
• Email Marketing
• Digital Marketing
• Creative Direction