Randy Haecker
Music Publicist / Owner, Prime Mover Media
- Role
- Owner at Prime Mover Media
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Randy Haecker
Media relations and music industry professional with 20 years of experience publicizing artists across a wide range of genres (pop, rock, punk, alternative, R&B, dance, jazz, folk, blues, classical, and Broadway). Expertise in pitching and securing key placements for clients in television, radio, print and online outlets. Versatility as a self-starter or team player. Excellent communication skills including writing biographies and press releases, drafting publicity plans, and copy editing. Passionate pop culture historian whose knowledge is a major resource in developing and implementing artist campaigns. Specialties: Campaign Strategy Development, Publicity, Pitching, Press Releases, Writing, Editing, Social Networking, New Media, Facebook, Blogging, Music Criticism, Mentoring
Experience
Owner
Jun 2017 — Present · Austin, TX, US
PRIME MOVER MEDIA is a public relations agency established by Randy Haecker (rhymes with “baker”), a communications expert with 25 years\' experience in music publicity and events planning. A longtime music executive in New York City, Haecker has relocated back to his native south Texas and set up shop in Austin. The company\'s current roster includes Ellen Foley, Tav Falco\'s Panther Burns, Vanessa Daou, Greg Antista & the Lonely Streets, Tenant From Zero, and Professor and the Madman.
Education
Texas State University
Bachelor of Science (BS), Communication, Journalism, and Related Programs
1983 — 1987
Skills
- Copy Editing
- Marketing
- Music Industry
- Creative Problem Solving
- Media & Entertainment
- Campaign Strategy Development
- Band
- Tastemaker
- Radio
- Pop Culture
- New Media
- Public Relations
- Media Relations
- Music Criticism
- Talent Booking
- Record Labels
- Blues
- Jazz
- Magazines
- Blogging
- A&R
- Marketing Communications
- Trendspotting
- Music
- Composition
- Pitching Media
- Editorial
- Television
- Writing
- Publicity
- Social Networking
- Music History
- Editing
- Journalism
- Musicology
- Content Strategy
- Entertainment
- Strategic Planning
- Photography
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