Randy Dargenio

About Randy Dargenio

I lead SEO as a product and platform discipline, owning roadmaps, dedicated engineering delivery, and cross‑functional alignment with ELT/SLT. My focus is enterprise e‑commerce: technical SEO platforms, taxonomy/governance, and AI‑assisted automation that help make organic search a predictable, scalable growth engine.I build systems that compound over time: crawl and indexation controls, internal linking and equity flow, directives and sitemaps, canonical and language tagging, content architecture, and AI‑supported workflows for structured content. I’m hands‑on when needed, but my core value is platformization - embedding standards and guardrails into delivery so growth is consistent, durable, and scalable.My focus areas also include AI‑supported content workflows, SERP landscape assessment for opportunity modeling, and automation frameworks - all designed with human‑in‑the‑loop QA, measurement, and risk controls.Strengths: SEO Product Management & Roadmap Ownership • Technical SEO Platforms • AI‑Assisted Content & Automation • SERP Landscape Analysis & Opportunity Modeling • E‑commerce Taxonomy & Content Architecture • Internal Linking Systems • Segmented Measurement • Cross‑functional Leadership (Eng/Product/Merch/Content/Analytics) • Executive Communication (ELT/SLT) • Vendor/SaaS Strategy

Experience

1. Director, Seo Product Management - Enterprise Platforms

   Lowe's Companies, Inc.

   Sep 2021 — Present · US

   Lead the SEO product management function, owning platform strategy, roadmap definition, and delivery with a dedicated engineering team.• Shape enterprise SEO platform strategy across technical architecture, taxonomy, automation, structured content workflows, and operating governance.• Embed technical SEO standards and guardrails into product and engineering pipelines to ensure consistency, quality, and risk reduction.• Partner with ELT/SLT on strategic prioritization and investment for platform capabilities, automation, and enterprise SEO initiatives.• Prioritize innovations and scalable features that compound organic growth and improve operational efficiency.• Align cross‑functional execution with domain owners and teams across Product, Engineering, Merchandising, Taxonomy, and Content.• Drive operational excellence, improving processes, delivery models, and system maturity across search and content operations.• Lead vendor/SaaS strategy—evaluation, selection, integration, and performance governance for SEO and automation platforms.• Champion SEO as a product and platform discipline, elevating organizational fluency through education, frameworks, and enablement.

Education

• Middlesex Community College

  Associate of Science - AS, Liberal Arts and Sciences/Liberal Studies

Skills

• Analytics
• Viral Marketing
• Volusion
• SEO
• Front-End Development
• Affiliate Marketing
• Msn Adcenter
• Miva
• Digital Asset Optimization
• Magento
• Wordpress
• Microsoft Excel
• Online Marketing
• E-Commerce
• Traditional Media
• Optimizations
• Ppc
• Omniture
• Comedy
• E-Commerce SEO
• Online Advertising
• Google Adwords
• Google Analytics
• Shopping Feed Optimization
• Search Engine Optimization (SEO)
• Organic Search