Randy Bachman
Chief Marketing Officer, Unitedhealthone @UnitedHealthcare
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WORK HISTORY
Chief Marketing Officer, Unitedhealthone @UnitedHealthcare
Set and lead the strategic direction for Marketing and e-commerce for individual insurance solutions (health, dental, vision, prescription, medicare, hearing, life, disability). Manage 10+ brands (carrier and distribution), drive revenue growth, and inspire teams to do their best work. Brand management, marketing strategy, e-commerce, advertising, performance marketing, customer experience, user experience, marketing communications, marketing operations, marketing analytics, channel management, digital marketing, SEM/SEO, and integrated marketing.
EDUCATION
Southern Illinois University, Carbondale
Bachelor of Science - BS, Management/Marketing
Webster University
Master of Business Administration - MBA
ABOUT RANDY BACHMAN
A versatile international executive with extensive growth, marketing, and leadership experience. Expertise in building high-performance teams and scaling businesses in B2B, B2B2C, and B2C markets. Proven success in high growth sectors throughout the US, Asia, and LATAM. Results driven using strategic thinking, data analysis, and a client-first approach. Well-versed in leading teams to meet the demands of quickly evolving business landscapes to consistently deliver a competitive edge. Over the years, I have used my my ability to analyze market trends, understand client behavior, synthesize competitive intelligence and harness the power of organizational strengths to foster significant revenue growth and expand into new markets. I am able to quickly assess trends and build marketing capabilities, strategies and programs that successfully spur growth across business types, functional areas, product lines, and geographies. I am passionate about fostering an environment that encourages the best from all levels of the team, love collaborating with colleagues to find ways we can effectively and efficiently build the business, and constantly look for opportunities to further enhance ROI and optimize the use of resources. I am also a lifelong learner always looking to build new skills, improve old skills and find new ways to solve problems. Bottom line: I help businesses thrive in a competitive global landscape.
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