Randy Weingard

Executive Director of Tv Analytics @Locality

Manhattan, NY, US

A department leader that provides quantitative & qualitative analytical support to Locality sales teams, station customers, ownership groups, and media agencies. I am one of Locality audience measure experts (Nielsen, Comscore & all emerging measurement services), leading webinars on methodology changes, sitting on industry panels and providing guidance to the over 200+ station-client and agencies. I lead a robust analytics team in support of Locality national spot sales efforts. I administrate and direct research team to ensure that Locality sales and client stations have timely, effective analytics and marketing tools that enable them to maximize sales revenue for client stations. Execute special projects for Locality management, client stations, and client corporate management with a focus on new business development and incremental revenue growth.