Randy Shanks
Proven sales and marketing executive that delivers outstanding results by building loyalty with customers and employees.
- Role
- Vice President of Sales & Marketing at Bw Manufacturing
- Location
- Joplin, MO, US
- LinkedIn followers
- 500 followers
About Randy Shanks
A dynamic business leader known for building businesses through instilling a culture of loyalty. My leadership style isn\'t just theory; it has been proven time and time again to work in transportation, agribusiness, and construction sectors.Most recently, I have helped a VC group grow two different companies by utilizing my leadership, experience and skills. As the founder and CEO of Employee Loyalty Experts, I created comprehensive employee loyalty programs to reduce your employee turnover and increase employee morale for front line, blue collar, health care, pharmaceutical, medical, trucking, and essential workers. Prior to ELE, as the Vice President of Sales and Marketing for a Fortune 200 company, I grew a business from $72 million to over $1 billion and increased profits by 25x.As a student of the impacts of loyalty and what drives retention and engagement for 20 years, I have real-world experience on how to help companies significantly grow revenues and increase profits by developing sales and marketing strategies that are tailored to their business and by dramatically lowering employee turnover and increasing engagement.Developed strategy and dramatically grew sales revenue though implementation of customer loyalty initiatives, strategic alliances with key suppliers, and ongoing development of sales team. Launched new Marketing Department to drive business differentiation, improve efficiencies, optimize use of marketing spend, manage promotions, and increase demand for supplier products. Previously as the COO/Executive Vice President of Hook Up Inc, created market leading division in the transportation sector by acquiring five marginally successful companies and consolidating into one efficient operating division. Grew division by securing nationwide contracts with companies like Freightliner, Mack Trucks, Volvo, and others. After roll-up was completed, I then organically increased sales by an additional 43% during my tenure.Let\'s Connect:r••••••••@gmail.com
Experience
Vice President of Sales & Marketing
Mar 2025 — Present
Education
Missouri Southern State University
Business Administration Marketing and Management
Southwest Baptist University
Master of Business Administration - MBA
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