Randy Koch

About Randy Koch

Business Development and Marketing professional with 20+ years of experience in business…

Experience

1. Brand Development Manager - Consultant Contract Position

   Retna Media

   Aug 2016 — Present · Houston, TX, US

   Brand Development Manager / Architectural Products Specialist for Retna Media – (contract to private client)• Business & Brand Development for private client competing in architectural products. • AIA/CE presentations & lunch & learns, product demonstrations, specifications targeting • Identify & research potential current and future projects using Dodge Data & I-Square Foot. • Work with A&D/E/C in writing specifications to define specs and target product variations.• Manage A&D/E/C contacts and social media content & campaigns across all social media outlets. Create eMail marketing strategies and content with pertinent white papers averaging 22% open rates.• Manage SEO and content management over all channels including, Google, Yahoo, Bing, YouTube. Keyword densities, MetaTags, Adwords, and Content Creation.

Education

• Phoenix Institute of Technology

  Tech

  1983 — 1985

• Central Washington University

  Technical Certificate

  1983 — 1983

Skills

• Public Speaking
• SEO
• Strategy
• Team Building
• Management
• Sales
• Integrated Marketing
• Ticket Sales
• Leadership
• Sponsorship Sales
• Fundraising
• Marketing Strategy
• Brand Development
• Social Media
• Sports Marketing
• Event Planning
• Social Media Marketing
• Online Advertising
• Business-to-Business (B2b)
• Trade Shows
• Public Relations
• Digital Media
• Marketing
• Sports
• B2b Marketing
• Account Management
• Start-Ups
• Product Marketing
• Marketing Communications
• Facebook
• Social Networking
• Lead Generation
• Market Research
• New Business Development
• Media Buying
• Marketing Management
• Email Marketing
• B2b
• Direct Marketing
• Sales Operations