Randy Kau
- Role
- Director of Marketing at Bebop Sensors
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
Experience
Director of Marketing
May 2021 — Present · Berkeley, CA, US
BeBop is a leader in providing state-of-the-art customizable intelligent sensing technologies for OEMs for existing and emerging markets for next-generation human interactions, robotics, health and wellness, AR/VR solutions, and more. Our innovative smart sensing solutions are changing how people interact with their devices. Responsible for: Defining key messaging and positioning, value props, benefits, and target audience Developing go-to-market strategies for reference designs Creation of marketing assets such as infographics, blogs, datasheets, videos, articles, success stories, and white papers for demand generation CTAs targeting the top, middle, and bottom of the sales funnel Relaunched website with a new look and feel and content focusing on patented intelligent sensing technologies Defining keywords for SEO to promote brand awareness and organic search, along with creating PPC display ads and landing pages Working with the BD team to create cold outreach, multi-touch drip, and ABM campaigns Developing relationships with partners to leverage joint marketing opportunities Managing PR and company announcements
Education
University of the Pacific
Bachelor of Science in Engineering (BS Eng)
San Francisco State University
Master of Business Administration (MBA), Business Adminstration and Marketing
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