Randy Johnson

About Randy Johnson

Randy is an award-winning Senior Global Brand Design Manager based in Los Angeles. Over…

Experience

1. Global Senior Design Manager Brand and Creative Strategy

   Boston Consulting Group (BCG)

   Jan 2023 — Present · Los Angeles, CA, US

   OverviewI manage a high-performing global in-house creative team specializing in visual branding, digital marketing, motion design, illustration, event experience design, and copywriting. With a presence in Berlin, London, and the US, we craft and evolve cohesive and impactful brand identities for BCG and BCG X, aligning our creative strategies with organizational goals to ensure both brands maintain a bold and unified global presence. As trusted advisors and digital-first thinkers, we drive innovation while maintaining brand consistency across all touch-points.What I doCollaborating with cross-functional stakeholders, my primary work focuses on driving strategic creativity through managing, art directing, and designing visual identity and marketing packages for major campaigns, including Climate & Sustainability, AI, Cost, and CEO initiatives. I also oversee the creative vision for BCG’s participation in global events like COP, TED, CES, Cannes, and Dreamforce, ensuring the brand stands out on the world stage. In addition to leading in-house efforts, I help build and manage a network of external agencies and freelancers to expand our creative capabilities.Key AccomplishmentsA key highlight of my work has been helping to lead the launches of both the BCG X brand and the BCG brand refresh, including collaborative efforts to develop their global platforms, brand architectures, and visual identities. SuperpowerBeyond management and design execution, I focus on building a collaborative team culture through initiatives like “Werk Music Wednesday: Sharing playlists and strengthening bonds”, “The Drop: Highlighting noteworthy and cool finds”, and “Freshcut: Giving our teammates their flowers”, which boost camaraderie, creativity, and productivity.

Education

• The University of Toledo

  BFA Candidate, Graphic Design

  1999 — 2000

• The University of Akron

  BFA, Graphic Design Major, Drawing Minor

  2000 — 2004

Skills

• Graphic Design
• Art Direction
• Advertising
• Graphics
• Copywriting
• Logo Design
• Brochures