Randy Craven

About Randy Craven

Award winning and performance-driven professional, offering extensive experience in leading successful marketing and product management initiatives. Recognized for achieving a increase in annual revenues, effectively managing a marketing budget, and seamlessly executing creative strategies; recipient of numerous awards for exceptional marketing performance, including the Ripkin Award and Marketing Award. Proven ability to develop innovative strategies and solutions to meet business requirements and maximize revenue.SELECT ACHIEVEMENTS• Successfully generated over in new annual revenues and consistently surpassed goals; recipient of numerous awards for results and achievements including Employee of the Quarter award• Functioned as the Project Lead for the 20••••12 Ignite Partner Conferences which resulted in Tech Data winning Cisco’s FY11 Innovator of the Year award; directed event logistics, planned, coordinate, and seamlessly execute event plans, and supported the development of the event mobile application• Instrumental in Ignite partners realizing major growth, including 30% YOY revenue, 68% YOY commercial revenue, 52+% YOY data center, 28% borderless network, and 39+% YOY services growthKEY STRENGTHS • Demonstrated ability to provide effective brand representation, drive revenues, and optimize the performance of campaigns; achieves year-over-year growth • Skilled in the development of digital marketing strategies; maximizes opportunities to drive market share, increase visibility, and improve engagement throughout the target market

Experience

1. Brand Marketing Manager

   ConnectWise

   Aug 2014 — Present

   Lead the strategic development and maintenance of all ConnectWise marketing and sales support materials; formulate new plans to drive market share, maximize exposure, and generate new business. Designs and develops value propositions, segmentation strategies, messaging and web content to reach target audiences.• Recipient of the ‘Ripkin’ Award for exceptional marketing achievements and corporate contributions• Champion the complete marketing lifecycle, including audience identification and segmentation, prospect engagement, lead nurturing / form completion, and assignments to cross-functional teams• Maximize opportunities to drive exposure and increase performance while achieving high ROI and broad market acceptance; manage and maintain the marketing budget and allocates direct resources• Deliver a positive customer and prospect experience; effectively introduce product offerings and associated marketing campaigns, develop communications, and ensures seamless execution of plans• Develop strategic digital marketing initiatives and oversee the allocation of all internal and external marketing resources; monitor the effectiveness of marketing campaigns and formulates action plans

Education

• Florida Gulf Coast University

  Bachelor of Arts, Communications

  2002 — 2004

• St. John's River State College/Florida School of the Arts

  Associate of Arts and Sciences, Theatre

  1999 — 2001

Skills

• Multi-Channel Marketing
• Enterprise Software
• Managed Services
• Channel Sales
• Marketing Management
• Email Marketing
• Storage
• Unified Communications
• Smb
• Sales
• Marketing
• New Business Development
• Sales Operations
• Professional Services
• Product Marketing
• Sales Presentations
• Online Marketing
• Marketing Communications
• B2b
• Direct Marketing
• Go-to-Market Strategy
• Demand Generation
• Account Management
• Business Development
• Lead Generation
• Vendor Management
• Cisco Technologies
• Partner Development
• Product Management
• Strategic Partnerships
• Resellers
• Sales Process
• Salesforce.com
• Sales Enablement
• Virtualization
• Market Planning
• Marketing Strategy
• Networking
• Direct Sales
• Partner Management