Randy Corwick

Brand and Marketing Consultant @Various Companies

New York, NY, US

Delivered exceptional results on consumer package goods (CPG) branding projects for various clients across numerous verticals • Managed all branding projects including brand creation, brand management, brand communications (corporate affairs, public affairs, PR & media relations, event management, advertising, website development & design, and all communication tactics) • Managed all new business efforts, from developing initial project proposals to budgeting • Developed annual communication strategies and integrated communication plans • Led and managed branding and marketing strategies for clients and their brands; ensuring that strategies include: market segmentation definition and analysis, competitive analysis and strategy, as well as channel strategy and critical account penetration plans; and lead analysis • Supervised and led creative teams in developing and executing integrated marketing programs, including market analysis, tactical marketing programs, and lead generation through direct marketing, advertising, PR campaigns, and participation in conferences and trade shows; assisted in the creation of divisional business plans designed to capture a share of new/changing markets; created new design styles for sales literature and trade ads • Managed market-positioning efforts and led brand-development initiatives that differentiated client’s products and services; ensured compelling value propositions and oversaw detailed go-to-market plans that delivered value to market and provided new business opportunities • New product development and pipeline strategy by leveraging insights and analytics in support of the brand\'s global strategy, brand priorities, and growth objectives; o Responsible for ensuring a robust pipeline for domestic retail, online, and through international channels;

University of Arizona

Bachelor's degree