Randi Lucius
- Role
- Director of Digital Marketing at Tribalvision
- Location
- Worcester, MA, US
- LinkedIn followers
- 500 followers
About Randi Lucius
Data-driven digital marketing leader with over 15 years of experience leading and growing…
Experience
Director of Digital Marketing
Feb 2022 — Present
Manage a team of 9 digital marketers, including monitoring & managing utilization, assigning and managing projects & clients • Drive the creation of team processes, documentation, structure, and training materials • Work with other teams on strategy development to help guide the direction of SEO, content creation, and email marketing • Work with the leadership team to develop agency-wide processes • Help the team with execution, management, tracking, and optimization across email, SEO, marketing automation, website maintenance, landing page creation, content creation, and analytics & reporting for 45+ accounts
Education
Westfield State University
Bachelor's of Arts, Communications
Skills
- Copywriting
- Online Marketing
- Google Adwords
- Competitive Analysis
- Social Networking
- Sem
- Blogging
- Google Analytics
- Public Relations
- Social Media
- Advertising
- Ppc
- Web Marketing
- Marketing
- Press Releases
- Online Advertising
- Content Strategy
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