Randi Alterman

About Randi Alterman

I empower business through digital strategies, web engagement, demand generation, and marketing innovation using a results-based approach powered by analytics. I’ve developed web strategies, led SEO exploration and implementation and launched new B2B websites. I’ve worked in SEM and paid promotion, conversational marketing, and CRM/ABM, driving demand generation and accelerating lead flow. I believe search, storytelling and relevancy drive results in the digital space. Integration of digital channels capture audiences whenever and wherever they are ready to engage. Analytics measure success and inform what’s next.I love what I do.https://randialterman.com/

Experience

1. Global Web Strategy and Digital Engagement

   Cognex Corporation

   Sep 2022 — Present · Natick, MA, US

   Lead global web strategy and marketing operations for this $1B leader of machine vision technology.Developing next-generation website and marketing automation processes to strengthen digital channels and accelerate lead to opportunity flows. Responsible for website, SEO/SEM, and business analytics.

Education

• Questrom School of Business, Boston University

  MS

• Cornell University

  BS

Skills

• Mentoring
• Strategy
• Messaging
• Team Management
• Advertising
• Sales
• Strategic Partnerships
• Sales Operations
• Marketing Communications
• Market Planning
• Direct Marketing
• Lead Generation
• Marketing
• Search Engine Optimization (SEO)
• B2b Marketing
• Program Management
• Digital Strategy
• New Business Development
• Leadership
• Promotions
• Analytics
• Public Relations
• Thought Leadership
• Management
• Team Building
• Business Development
• Digital Marketing
• Competitive Analysis
• Customer Experience
• Brand Management
• Marketing Strategy
• Sales Enablement
• Market Research
• Product Marketing
• Integrated Marketing
• Customer Loyalty
• Brand Development