Randi Siegel
Marketing Director @Areté Partners
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WORK HISTORY
Marketing Director @Areté Partners
New York, NY, US
EDUCATION
University of Westminster
Business Administration
The American University of Paris
Business Administration and Art History
The George Washington University
Bachelor's Degree, Business Administration, Marketing, Art History
SKILLS
ABOUT RANDI SIEGEL
B2B SaaS marketing leader with 10+ years of experience driving pipeline, revenue, and global growth across the Americas.I lead regional GTM strategy, field and partner marketing, demand gen, and ABM at First Advantage—building high-impact programs across compliance-heavy sectors like financial services, staffing, and tech.Highlights include a 56% closed/won rate from marketing-sourced pipeline,$35M+ in influenced deals, and award-winning global campaigns. I bring a hands-on, AI-forward mindset, blending strategy and execution to drive measurable impact.
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