Randi Ochs
Executive Leader in Business Strategy, Consumer Insights, Employee Management & Development
- Role
- Senior Vice President, Research & Insights at Gbk Collective
- Location
- Boca Raton, FL, US
- LinkedIn followers
- 500 followers
About Randi Ochs
Hey there! I’m Randi Ochs, an executive leader with over 15 years of experience in market research and consumer insights. I’ve had the privilege of helping Fortune 500 brands connect deeply with their audiences through data-driven strategies, client success initiatives, and actionable insights. My background spans leadership roles at Collage Group, Marketing Evolution, Kantar Millward Brown, and Ipsos MediaCT, where I led high-performing teams, drove cross-functional alignment, and consistently delivered measurable results. My approach focuses on strategy combined with people-first leadership. With a Master’s degree in Social/Organizational Psychology and certifications in AI, human resources, and agile methods, I’m constantly learning. Outside of work, I love mentoring and supporting up-and-coming talent and seasoned professionals in the field. For me, it’s about creating spaces where innovation, teamwork, and client success naturally come together. Career Highlights: • Served on Executive Leadership Teams at Collage Group, Kantar, and Ipsos MediaCT, driving goal achievements, cross-functional collaboration, and a high-performance culture. • Led the research team of up to 20 members remotely (~90% retention rate) at Collage Group, managing $6M in revenue by delivering insights on diverse consumers across various industries efficiently & effectively. • Managed a $20M+ portfolio at Kantar, expanding the media & entertainment sector with $1M+ in new business. Achieved a 25+ point increase in employee satisfaction in the LA office, exceeding the NA average. • Oversaw a $12M revenue portfolio at Ipsos, providing syndicated and custom market research solutions for mainly media & entertainment clients. Let’s connect, collaborate, and create something amazing together!
Experience
Senior Vice President, Research & Insights
Jan 2025 — Present · Boca Raton, FL, US
At GBK, I am fortunate to wear several different hats. I oversee a specialty research practice, lead the development of our people processes such as performance appraisals, goal setting, employee satisfaction & retention, etc. and help prospective clients see the value of partnering with GBK.
Education
Queens College
Bachelor of Arts - BA
Columbia University
Master of Arts - MA
Skills
- Custom Research
- Team Management & Development
- Consulting
- Customer Insight
- Digital Research
- Qualitative Research
- Strategic Partner Relationship Management
- Survey Design
- P&L Management
- Regional Management
- Strategic Planning
- Business Development
- Consumer Behaviour
- Quality Control
- Primary Research
- Advertising Research
- Syndicated Research
- Solutions-Based Research
- Brand Equity
- Analytics
- Consumer Behavior
- Marketing
- Competitive Intelligence
- Marketing Strategy
- Quantitative Research
- Marketing Research
- Negotiation
- Consumer Insight
- Focus Groups
- Questionnaire Design
- Strategy
- Online Research
- Data Analysis
- Segmentation
- Client Relations
- Account Management
- Change Management
- Leadership
- Market Research
- Advanced Analyses
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