Randi Barshack
5x CMO / 5 Exits ($1B+ of exit value).Category creation in AI (Human in the Loop, Training Data), Physical AI, Robotics, API’s, Application Monitoring. Expertise in taking companies from startup to scale.
- Role
- CMO at Dusty Robotics
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Randi Barshack
From scrappy startup to enterprise scale; multiple successes in building marketing teams from ground up: • Five Exits include acquisitions by IBM (TeaLeaf), Intel (Mashery), Appen (Figure Eight), Everbridge (xMatters) and Omniture/Adobe (Mercado) • Expertise at scaling marketing teams from 2 ->30+ to meet rapidly growing revenue • Co-founded first SAP spin-off (TeaLeaf) developing core vision and positioning • Category creation and ownership in multiple sectors; Machine Learning/AI (Humanin-the-Loop), API’s (SOA Governance & API Management), developer communities (3rd largest in world), analytics, eCommerce, and IoT, Web3 Interoperability • Zero to Sixty implementation of Demand Generation function attaining 70-90% of pipeline contribution. Methodology, measurement, hiring, and programs. • Personal expertise in ABM. Frequent speaker with 75+ engagements. Marketing leader with expertise in building and scaling the marketing functions to meet rapidly growing revenue goals through initial ramp (single digit $M’s) and expansion stages ($50M+ range). With broad enterprise software experience, I’ve created category ownership in multiple sectors- including AI/Machine Learning, API’s, developer marketing, analytics, IT infrastructure, eCommerce and IoT. Co-founded the first spin-off of SAP and exits include acquisitions by by IBM (TeaLeaf), Intel (Mashery) and Adobe/Omniture (Mercado).As a marketer, I firmly believe in the marketing magic that occurs when both left and right brains work together. Contemporary marketing is a medley of hard-core metrics and processes intertwined with stunning and creative storytelling. This philosophy drives my approach toward building teams diverse in talent and personalities and is why I love my craft. Diversity has also played a role in my ongoing career path- having spent 10 years overseas (5 in Tokyo and 5 in Tel Aviv). Educational highlights include an International MBA from Kellogg (Northwestern Graduate School of Management) and Dartmouth undergraduate degree.
Experience
CMO
Dec 2024 — Present · San Francisco, CA, US
Education
Northwestern University - Kellogg School of Management
MBA, Joint (Recanati) International MBA
Dartmouth College
A.B., Asian Studies, Film Production
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