Randeep Singh

WORK HISTORY

EDUCATION

ABOUT RANDEEP SINGH

With over 2 years of dedicated experience as a performance marketer, I\'ve managed various businesses that use the D2C (Direct-to-Consumer) model. During this time, I\'ve overseen more than $1 million in spending on Meta ads. I bring a deep understanding of business models, marketing principles, and technical details to the table. My expertise goes beyond just running successful ad campaigns; I also focus on essential marketing strategies, complex business models, and improving website factors that lead to more sales. My main core expertise lies in Meta paid ads, but I\'ve also successfully run ads on Google Ads. I have a strong grasp of the omni-channel approach, solid knowledge of technical aspects, both On and Off-page SEO, and expertise in Conversion Rate Optimization (CRO) factors. I\'m also well-versed in Shopify website development. Additionally, I possess a good understanding of first-party data analysis in Microsoft Excel and Power BI. I\'ve utilized various tools such as SEMrush, Ahrefs, Google Tag Manager, Google search console, Google Analytics 4 with enhanced e-commerce tracking setup and so on. My philosophy centers around an omni-channel strategy, harmonizing various marketing channels for a cohesive customer experience. This approach is enriched by my proficiency in data-driven decision-making, enabling me to steer campaigns with precision and adaptability. I\'m committed to understanding how users make decisions and go through the process of buying things. I\'m also skilled at looking at financial details, analyzing costs, and calculating the total return on investment (ROI), which helps create smart and effective marketing plans.