Randa McMinn

About Randa McMinn

Commercial leader with 25+ years of experience scaling brands from startups to S&P 500 giants (Frito-Lay, Hershey’s, Ritz-Carlton). I specialize in building the \"engine\" behind sustainable growth: integrating product portfolio management with sophisticated channel strategies to capture market share in complex, evolving industries.I don\'t just find markets; I map them. By blending predictive analytics with deep-channel optimization, I ensure that product innovation is met with a high-performance Go-to-Market (GTM) strategy that maximizes both margin and reach.Strategic Impact* Margin Optimization: Engineered a bundled product and value-based pricing model that increased margins by 30% with zero demand erosion.* Operational Efficiency: Built a predictive forecasting model that solved a decade-long supply/demand imbalance, slashing CAC by 22% and elevating the customer experience.* Market Penetration: Captured a 12% increase in market share by re-segmenting accounts and institutionalizing solution-selling frameworks for field sales and GMs.* Channel Mastery: Expert at navigating the intersection of brand strategy and channel execution, ensuring seamless delivery across retail, B2B, and infrastructure-heavy ecosystems.Core Expertise: Revenue Operations • Omnichannel GTM • Predictive Market Mapping • Portfolio Management • P&L Ownership • Sales Force Transformation

Experience

1. Chief Marketing Officer

   Ampup

   Jun 2024 — Present

   Drive the commercial engine and GTM strategy for a category-leading EV charging SaaS platform with a mandate for top-line growth and grid-scale adoption. I architect the commercial framework for an integrated SaaS and agnostic hardware ecosystem, optimizing direct and distribution channels to capture high-growth \"white space\" opportunities. By synchronizing product roadmaps with commercial objectives, I translate complex energy-management technology into scalable revenue models, ensuring seamless market penetration and long-term value across the evolving intelligent infrastructure landscape.

Education

• University of Nevada-Las Vegas

  BA, Communications

• The University of Texas at Dallas

  MBA, International Business

Skills

• Digital Marketing
• Marketing Strategy
• Marketing Communications
• Direct Marketing
• Email Marketing
• Marketing Management
• Social Media Marketing
• Campaign Management
• Campaign Development
• Experiential Marketing
• Online Lead Generation
• Budget Development
• Business Strategy
• Public Relations
• Company Branding
• Customer Engagement
• Creative Marketing Solutions
• Interactive Marketing
• Event Marketing
• Special Events
• Advertising
• Tradeshow Design
• Corporate Branding
• Strategy
• Social Media
• Direct Mail
• Strategic Planning
• Event Management
• Corporate Communications
• Sales
• Marketing Research
• Lead Generation
• Trade Shows
• Marketing
• Event Planning
• Digital Media
• Crm
• Media Relations
• Market Research
• Market Planning