Randall Keith
Managing Editor - Digital, Bay Area News Group
- Role
- Managing Editor - Digital at Bay Area News Group
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
Experience
Managing Editor - Digital
Jan 2011 — Present · San Francisco, CA, US
Experienced senior newsroom leader responsible for digital audience development, including strategies and workflows that attract new readers, deepen key audience segment engagement, grow digital subscriptions and retain subscribers- Maximizes the impact of our digital platforms and products, including MercuryNews.com, EastBayTimes.com, email newsletters, social accounts and other distribution channels- Mines and communicates audience data to help inform newsroom decisions on content focus and resource allocation- Provides an editorial voice and collaborates on new products and initiatives with other MediaNews Group/Tribune Publishing properties, senior corporate digital leaders, digital subscription, advertising and product managers, business intelligence analysts and developers- Builds relationships with key third-party partners and vendors- Leads an eight-member audience team and coaches others across the organization to develop strong editing, communication and digital skills, including SEO tactics, effective headline writing, audience data analysis and newsletter and content management.
Education
Stanford University
BA
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