Randal Doane

About Randal Doane

A college professor, an award-winning writer, and a punk rocker walk into a bar. He orders a martini. Wait: is this a joke? Not at all. When I put words together for your brand voice guide or website, I\'m all business. To every project I bring the analytical powers of a Ph.D, the storytelling prowess of a Harper\'s contributor, and a fanatic’s obsession with concision and cadence—à la my three-minute heroes from the UK circa 1977. These forces inform how I tell stories for my clients. My well-researched stories identify pain points with clarity, build trust using the science of persuasion, and inspire prospects to take action. Clarity, trust, and action. The three pillars of my CTA framework for B2B copywriting in healthcare and medtech. Key Services • Brand voice guide • Website copy • My day rate package (a.k.a. the very urgent problem solution) • Naming projects (clinics, products, etc.) Recognition • Hubspot’s #1 favorite natural website, 2023 https://blog.hubspot.com/website/natural-websites (Note: In 2024, NCX expanded their services and updated their site.) • Best music-book-of-the-year list, Los Angeles Magazine, 2014 *Stealing All Transmissions: A Secret History of The Clash*(PM Press)(here) tinyurl.com/doane-clash-book Notes on CTA framework. For your website, say, we kick things off with a research-intensive discovery phase. I start with a detailed review of nearly every paragraph by you, about you, and what your clients say about you. Let’s make clear what you’re doing, what your competition isn’t, and why that’s significant. With plenty of input from you—we can’t spell “business” without “us”—I sharpen your company voice, determine the coordinates of your positioning, and craft multiple drafts of your story to ensure maximum clarity. A few words on my journey. I taught courses in sociology for 10 years and worked as a dean at Oberlin College for 11 more. My book,*Stealing All Transmissions: A Secret History of The Clash*(PM Press, 2014), ended up on some best-books-of-the-year lists. You can find my essays in The Smart Set, Alternative Press, Louder Than War, and Harper\'s. These days, I\'m still happily and gainfully married. For leisure, I spend time with my daughter on paddleboards and bicycles—not at the same time. I still love live music, and I’m just ecstatic when I remember my earplugs.

Experience

1. Owner, Copywriter

   Cadence Editorial Services

   Apr 2024 — Present

Education

• UC Santa Barbara

  Bachelor of Arts (B.A.)

  1987 — 1991

• The Graduate Center, City University of New York

  Ph.D.

  1995 — 2003

Skills

• Academic Advising
• Teaching
• Nonprofits
• Community Outreach
• Editing
• Music
• Public Speaking
• Research
• Program Development
• Tutoring
• Blogging
• Grant Writing
• Higher Education
• Student Affairs
• Qualitative Research