Rand A.
Demand Generation @Rangle.Io
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WORK HISTORY
Demand Generation @Rangle.Io
Toronto, ON, CA
Built and operationalized a positioning-led growth strategy, using social narrative and outbound execution to strengthen market perception and drive enterprise pipeline.• Owned executive-facing messaging across digital channels, distilling complex AI, governance, and transformation initiatives into clear, differentiated value stories.• Collaborated directly with sales and leadership to align positioning with revenue priorities, ensuring narrative consistency from first touch to solution design workshops.• Established feedback loops between content performance, outbound engagement, and discovery insights to continuously refine GTM messaging and improve conversion quality.• Contributed to enterprise BD efforts by transforming workshop insights and client discovery into scalable messaging systems and repeatable demand generation plays.
EDUCATION
Ryerson University
Bachelor's degree, Environment and Urban Sustainability
ABOUT RAND A.
I’m a growth-focused operator with 6+ years of experience across business development, positioning, and content-led demand generation.My work sits at the intersection of market narrative and revenue impact. I help teams clarify how they show up, articulate value with precision, and translate positioning into conversations that convert.Across roles, I’ve partnered closely with sales and leadership to sharpen messaging, build outbound strategies, and turn social and outreach into pipeline. I think in systems - aligning positioning, content, and business development so each channel compounds the other.I blend strategic clarity with hands-on execution, building repeatable growth engines that connect story to revenue.
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