Randal Gullette

About Randal Gullette

I’m a senior media strategy leader with 14+ years of experience across brand media, paid media, and performance strategy, helping organizations scale media programs that drive both brand impact and measurable business results.I lead enterprise media strategy and governance, oversee $15–30M in annual media investment, and build high-performing teams responsible for integrated media planning and activation across digital and traditional channels. I partner closely with senior leaders to align media strategy with business priorities, audience needs, and performance goals.My strengths include simplifying complexity, improving brand-to-local activation, strengthening measurement and insights, and evolving media capabilities through technology and process improvement. I’m most energized by roles where strategic thinking, leadership, and execution come together to create lasting impact.I’m passionate about developing talent, advancing media effectiveness, and helping organizations make smarter, more human-centered decisions through data-driven media strategy.

Experience

1. Senior Director, Media Strategy

   Ansira

   Oct 2024 — Present · Seattle, WA, US

   Lead enterprise paid media and media strategy across digital and traditional channels, overseeing $15–30M in annual media investmentBuild and lead a 10-person media strategy team, driving strategic rigor, innovation, and data-informed decision makingOwn integrated media strategy and governance, aligning brand, performance, and business objectives across stakeholdersDrive brand-to-local media frameworks, scaling national brand priorities into effective local market activationPartner with senior leaders and cross-functional teams to evolve measurement frameworks, insights, and media effectivenessLead media technology evaluation and strategic platform partnerships to improve automation, efficiency, and insight

Education

• Washington State University - College of Business and Economics

  Minor, Marketing

  2008 — 2009

• Washington State University

  BA, Advertising, Marketing, Spanish

  2005 — 2009

Skills

• Invoicing
• Teamwork
• Online Marketing
• Excel
• Expenses
• Vendor
• Advertising
• Event Planning
• Accounts Payable
• Administration
• Conferences
• Customer Service
• Administrative Support
• Accounting
• Research
• Executive Management
• Problem Solving
• Time Management
• Scheduling
• Microsoft Office
• Word
• Accounts Receivable
• Databases
• Social Media Marketing
• Microsoft Excel
• Event Management
• Payroll