Rand Huneidi
Product Manager @ALDO Group
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WORK HISTORY
Product Manager @ALDO Group
Montreal, QC, CA
E-commerce | Store Applications | Partner Integrations - ALDO, Sperry & Call It Spring North America•Lead a cross-functional Scrum team of 12 while aligning product vision and roadmap through quarterly user mapping sessions with stakeholders.•Manage major digital infrastructure migrations, including re-platforming all sites to Shopify.•Mentor product analysts/Product owners and collaborate with CRM and AI teams to drive cross-functional impact.•Launched high-impact features like “Coming Soon,” “Notify Me,” and BNPL, driving engagement and revenue.•Enhanced PLPs and PDPs with labels, color swatches, and “Complete the Look” modules to improve UX and AOV.•Launched revenue flows (email capture, upsells, cart abandonment) and led GA4 migration to improve tracking and insights.•Led workshops with store associates to inform enhancements for the migration of legacy apps to React Native.•Implemented Jira-based processes to improve estimation, forecasting, and team velocity.Recipient of the ALDO Ambassador award (2023)
EDUCATION
Université Paris-Sorbonne
Diploma, French Studies
Concordia University
Photography
Concordia University
Bachelor of Fine Arts (B.F.A.), Film studies and Theatre
Dawson College
Cinema and Communication
SKILLS
ABOUT RAND HUNEIDI
Product leader with a strong track record of turning complex ideas into simple, high-impact solutions. I mix strategy, creativity, and collaboration to build products that make a difference and that teams enjoy building.
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