Shantanu Rana

About Shantanu Rana

I am committed to helping Startups (specially early stage) achieve their operational objectives and support them in their digital transformation and digital marketing journey.With over 12 years of experience in marketing (specially EdTech) and biz ops, I have a proven track record of delivering results- Co-Founded and running a bootstrapped profitable company- Leading the customer delivery team of EdTechReview, handling high-value clients, to delivery digital marketing, events marketing, lead gen, and other project- Learning content teams to ensure flow consistency, content diversity, and quality- Leading visitor marketing, event design and event day ops for inhouse (~30+) trade shows and conferences- Leading the web development and web-tech for EdTechReview since 2012. Currently the site handles 6.5K article, with 3.4L+ monthly views- Led the digital marketing, visitor marketing and experience and trade show design for India\'s Largest EdTech Show in 2020- https://events.edtechreview.in/edtech2020/- Stabilized in kickstarting businesses: setting up internal ops and standard operating processes for functions like digital marking, customer acquisition, invoicing, agency marketing ops, recruitment, workflow, biz ops stacks, etc- Devised and implemented strategies to handle mass mailing solutions to deliver email campaigns to over 1.5L subscribers to handle monthly mail volumes of 8L+. Also led the implementation of a customer email campaign strategy (cold mailing) that delivered high open and click rates- Delivered and hosted webinars to generate high turn-up rates (~40%) by creating an end-to-end webinar execution strategy- Specialize in creating and deploying cost-saving strategies for tech and marketing stacks. Optimized operations to save ~50% in tech spend, marketing spending, and licensing costs- Business and ops advisor for controlworkspace.com- Currently leading digital marketing for a higher ed institution in Gurugram since 2021. Reduced dependency on admission portals by 80% and by generating admission inquiries in-house through aggressive digital outreach, social media presence, and digital accessibility withing one year (21-22).

Experience

1. Digital Marketing Lead

   Dpg Institute Of Technology And Management

   May 2021 — Present · Gurugram, IN

   I partner with DPGITM to build and execute data-driven digital strategies that drive growth and operational excellence. My long-term engagement with a Gurugram-based higher education institution began with a mandate to overhaul their digital presence and student acquisition engine.Our collaboration has delivered sustained, measurable results- Acquisition Cost Optimization: In Year 1, we redesigned the digital marketing strategy, pivoting to in-house lead generation campaigns that slashed CPA by 80% and generated 80% of all business- Technical Infrastructure & Modernization: We executed multiple, complex server migrations with zero downtime—including during peak season—to enhance site performance, handle growing traffic, and ensure long-term cost-effectiveness and stability- Continuous Digital Evolution: From a complete website revamp to ongoing social media engagement and strategic content updates, we have built a dynamic digital presence that supports brand authority and conversion in the highly competitive market- Sustained Performance: Today, our optimized PPC campaigns consistently drive over 90% of admissions, fueled by a high-performing website and consistent digital presence.I continue to serve as a strategic advisor, ensuring their digital practices remain ahead of the competition and deliver maximum ROI year after year.

Education

• Amity University

  B.Tech, Information Technology

  2008 — 2012

• St. Xavier School - Delhi

  Computer

  1994 — 2008