Ranajay Dasgupta

About Ranajay Dasgupta

Seasoned analytics delivery lead with a track record of managing large teams and delivering tangible business outcomes for multiple clients. Skilled in leading complex marketing analytics engagements with hands on experience in multiple analytical tools and consulting frameworks. Problem solver, critical thinker with strong experience in program management. Worked in multiple geographies including India, US, Singapore and Malaysia.Sample accomplishments till date:1. Successfully set up analytics center of excellence from scratch in multiple geographies2. Conceptualized and led teams to deliver end to end marketing analytics solutions across industries such as IT, oil and gas, pharma, consumer goods3. Grown client relationship in high value analytics contracts by constantly delivering uplift in organizational KPIs4. Developed capability teams, offerings and assets in digital and marketing analytics5. Successfully led high performing cross-country teams in analytics and consulting organizationsSuccessfully delivered growth and value to clients by leading large delivery teams in the following areas:1. Data driven marketing - Building data ecosystem to consolidate data from multiple sources (thereby creating a 360 view of customer) and designing customer and marketing analytics solutions to aid CMO org\'s decision making2. End to end Digital Marketing Analytics - Designing solutions to improve ROI across digital marketing initiatives (SEO, SEM, Email, Social, web)Have strong hands-on expertise (in industry leading tools/tech stack/Programming languages):1. Web analytics2. User experience & conversion optimization, Personalization3. Marketing automation, Lead Management4. Data Management in relational databases5. Machine Learning, AI across numerous use cases in customer and marketing analytics6. Industry leading consulting and measurement frameworks

Experience

1. Principal Director, Marketing Analytics

   Accenture

   Jun 2025 — Present

Education

• National University of Singapore

  MBA, Strategy and Organization

  2007 — 2008

• Jadavpur University

  Bachelor of Engg., Chemical Engg.

Skills

• Consulting
• Analytics
• Management Consulting
• Management
• Social Media Measurement
• Social Media
• Market Research
• Marketing
• Social Media Marketing
• Social Media Consulting
• Digital R&D
• Project Management
• Digital Media
• Multi-Cultural Team Building
• Google Analytics
• Social Business
• Google Adwords
• Business Development
• Competitive Analysis
• Digital Marketing
• Strategy
• SEO
• Web Analytics