Ranabir Bose

About Ranabir Bose

I believe financial communication should inspire trust, not just deliver numbers. As Head of Marketing at Aditya Birla Sun Life Mutual Fund, I orchestrate integrated strategies that blend data, design, and cinematic storytelling — making complex financial ideas simple, engaging, and culturally resonant.Over the past decade, I’ve led campaigns that shifted the industry from product-centric to customer-centric narratives, earning recognition from Effie Awards and the Aditya Birla Group Chairman’s Award. My work spans AV scripts, motion storyboards, investor communication frameworks, and employee engagement campaigns — each crafted to be clear, warm, and memorable.What excites me most is transforming every touchpoint — from a SIP explainer to a celebratory event — into a story that connects. Because in finance, trust is built not just on performance, but on how we communicate it.

Experience

1. Head of Marketing

   Aditya Birla Sun Life Mutual Fund (ABSLMF)

   Oct 2024 — Present · Mumbai, IN

   Directed impactful campaigns reaching millions of investors, blending inspired narratives with financial clarity- Shifted brand communication from product-centric to customer-centric, strengthening investor trust and engagement- Designed frameworks for SIP + SWP communication, making complex strategies accessible to retail investors- Led cross-functional teams to deliver unified brand storytelling across digital, events, and advisor communication.

Education

• University of Mumbai

  PGDBM, Marketing & Communication

  2002 — 2004

• University of Calcutta

  BCOM, Commerce

  1998 — 2001

• St Patrick's school, Asansol

  Plus 2, General

  1985 — 1998

Skills

• Media Planning
• Product Development
• Communication Development
• Loyalty Program Development
• Brand Communication
• Integrated Marketing
• Brand Management
• Strategy
• Customer Insight
• Marketing Strategy
• Digital Marketing
• Online Advertising
• Market Planning
• Social Media Marketing
• Analytics
• Brand Architecture
• Business Strategy
• Media Buying
• Digital Strategy
• Market Research
• Team Management
• Segmentation
• Business Development
• Marketing
• Marketing Research
• Marketing Communications
• Brand Development
• B2b Marketing
• Corporate Communications
• Online Marketing
• Email Marketing
• Digital Media
• Internal Communications
• Product Launch
• Strategic Planning
• Management
• Strategic Communications
• Crm
• Product Marketing
• Leadership