Ran Johnston
Customer Experience & Creative Lead @Apex Hotels
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WORK HISTORY
Customer Experience & Creative Lead @Apex Hotels
Edinburgh, GB
As the Customer Experience & Creative Lead, I spearhead the creative strategy and user experience design for the brand and its sub-brands.• Spearhead the creative strategy and user experience design for the brand and its sub-brands.• Develop and guide customer experience (CX) initiatives with a human-centred approach.• Foster relationships with key stakeholders to deliver brand experiences that resonate with guests.• Manage and develop a content and marketing team, ensuring our creative output aligns with strategic goals.• Streamline creative workflows and allocate resources efficiently to meet project deadlines and budgets.• Integrate innovative web and digital design solutions in collaboration with crossfunctional teams to enhance the overall CX.• Lead the creation and execution of comprehensive, end-to-end marketing strategies and plans, including email campaigns, brand positioning, and website build & design.• Drive B2B and B2C marketing efforts, leveraging insights from CRM systems and market research to inform strategies.• Conduct market research and analysis to identify trends and opportunities.• Oversee agency management, ensuring alignment with our brand vision and goals.• Implement digital marketing initiatives to boost online presence and engagement.• Report on key metrics and performance indicators to drive continuous improvement.
EDUCATION
Wick High School
Higher, Maths, English, Art & Design, Physics, Chemistry
Edinburgh College of Art
BA Architecture, Architecture
Robert Gordon University
Strategic Digital Marketing, Digital Communication and Media/Multimedia
UX Design Institute
Professional Diploma in UX Design
ABOUT RAN JOHNSTON
Most \"Creative Leaders\" stop at the mood board. I don\'t.I’ve spent two decades at the intersection of brand storytelling and commercial grit. Whether I’m directing photography to elevate a multi-property portfolio or diving into UX roadmaps for a new hotel launch, my goal is simple: Make it look incredible, and make it work.Why work with me?• Proven Impact: I align creative with data to drive revenue.• Full-Stack Skillset: From BVI to Strategic Digital Marketing, I see the whole funnel - from the first Instagram ad to the final checkout.• Zero Fluff: I’m equally comfortable in the boardroom or \"rolling up my sleeves\" to hit a deadline.I thrive in high-pace environments that value character, craft, and a bit of fun along the way.
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