Ramy Yassin
Assistant Business Manager @Nature's Way Canada
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WORK HISTORY
Assistant Business Manager @Nature's Way Canada
Toronto, ON, CA
Achieved 125%+ quota attainment against sales and distribution targets for two consecutive years, earning promotion to Assistant eCommerce Business Manager- Own end-to-end revenue strategy and account relationships for strategic e-tail accounts, managing an eight-figure Amazon sales target for 2026 and driving 35%+ YoY growth- Oversee a $1.7M marketing budget, directing agency partners on promotional strategy, media allocation, and assortment decisions — driving an 11% YoY improvement in revenue-to-ad-spend ratio through a performance-first approach to media investment- Developed and executed a business development and promotional strategy for a top-3 e-tail account, driving a 15% increase in net sales while maintaining healthy GTN and profitability metrics- Lead sales planning, forecasting, and P&L management across Amazon and DTC, maintaining forecast variance within internal targets, identifying risks and opportunities early, and driving improvements across revenue, margin, and inventory health- Spearheaded a marketing AI task force, building automations that cut Amazon content production time from 3 weeks to 1 week and introduced real-time price tracking to protect margin and profitability at scale- Lead a team of two to develop high-converting content and execute end-to-end product launches across Amazon and DTC, generating $500K+ in first-year revenue.
EDUCATION
Acadia University
Bachelor's degree, Business Administration, Marketing major with Co-op option
Al-Alson International School
High School Diploma
ABOUT RAMY YASSIN
Hi there! I’m Ramy, a growth and digital activation manager helping brands scale at the intersection of sales, digital marketing, and eCommerce.I’ve had the privilege of working with a range of businesses, from tech startups and SaaS B2B organizations to the leading oil and gas producer in Atlantic Canada and global giants like PepsiCo. Most recently, I’ve been leading eCommerce and Amazon growth for an eight figure CPG brand, owning commercial and activation strategy, performance, and execution across content, paid media, and go to market initiatives.In my previous role, I’ve dived into sports marketing, where I’ve built marketing campaigns around the NFL, NBA, college sports, FIFA World Cup, and beyond for a marquee sports media brand. I\'ve led user acquisition campaigns, built end-to-end marketing funnels, and developed partnerships contributing to building a strong engaged community, improved brand awareness and recognition, and ultimately generating millions of dollars in annual recurring revenue.The diverse experiences throughout my career has equipped me with a versatile set of skills in marketing, sales, customer success, and product development. Although my areas of expertise are digital marketing and analytics, I consider myself a Swiss army knife - I take great pride in my ability to contribute and add value in different ways. If you\'ve made it this far, I greatly appreciate it. You now know quite a bit about me, so it\'s only fair that I get to learn more about you as well. So, let\'s connect and don\'t hesitate to reach out!
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