Ramya B

Experience

1. Senior Crm Specialist - Asean Market

   Ford Motor Company

   Oct 2023 — Present · Chennai, IN

   Lead the services marketing business for ASEAN markets - Vietnam, Philippines, Thailand & India ensuring alignment with regional marketing goals to drive business growth•Direct the strategic marketing planning process, aligning 15+ team members with marketing objectives on core components •Manage the integration of marketing and IT systems for implementing automated campaigns. •Lead the implementation of new channel onboarding in respective markets,contributing to overall enhancement in customer outreach.•Manage the e2e execution of promotional campaigns on Meta ads to boost the revenue on ancillary services/parts.•Establish communication audit, data segmentation, marketing performance metrics for optimizing campaign to better results.•Own the onboarding process for marketing partners, evaluating their operational and cyber security capabilities to ensure organization\'s compliance•Lead the cross-functional team in technical projects related to Marketing tech stacks.•Collaborate and be a SPoC for Media agency, Marketing solution partners, On/OShore IT team and regional Marketing leads in smooth and efficient running of business.

Education

• Raja Rajeswari Engineering College

  Bachelor of Engineering - BE

  2007 — 2011

• Velammal matriculation & higher secondary school

  Higher Secondary

  2005 — 2007

• Sri Sairam Engineering College

  Master of Business Administration (M.B.A.)

  2014 — 2016