Ramya S
Performance marketing @ Flipkart
- Role
- Manager - Performance Marketing at Flipkart
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ramya S
Experienced marketing manager with over 9 years of expertise in planning and executing…
Experience
Manager - Performance Marketing
Apr 2021 — Present · Bangalore Urban, IN
Oversee end-to-end Performance Marketing for Mobiles, Furniture, Flipkart Video, Flipkart Books, and General Merchandise, as well as Flipkart Home.• Collaborate seamlessly with Engineering, Analytics, IT, Internal Search, and Operations teams to optimize campaigns and enhance user experience based on real-time performance and ROI.• Spearhead collaboration with tech teams to automate analytical reports from diverse data platforms.• Ensure meticulous alignment of product data feeds with marketing objectives, resulting in enhanced visibility, increased click-through rates, and improved conversions for products in Google and Facebook Shopping campaigns.• Stay abreast of the latest digital marketing trends, emerging technologies, and industry best practices. Commit to continuous learning and experimentation with new tools and techniques to optimize digital marketing efforts and maintain a competitive edge.• Foster collaboration with creative and communication teams to optimize user experience for customers.• Formulated a clear product strategy for Flipkart Plus, aligning customer acquisition and product development with overall company goals. Defined the product roadmap and prioritized features and enhancements.• Orchestrated the entire product development process from ideation to launch for Super coins utilization for Flipkart Plus customers. Coordinated closely with development, design, and testing teams to ensure timely and high-quality product releases and bug fixes.• Utilized automation tools and programming languages to design and implement systems for automated report generation.• Onboarded new affiliate vendors and marketing channels, establishing strategic partnerships to drive incremental traffic in alignment with a unified strategy.
Education
Indian Institute of Technology, Madras
Advanced Certification in Data Science and Business Analytics
Indian Institute of Management, Kozhikode
Marketing and brand management
JAIN College
Master of Business Administration - MBA, Finance and marketing
JAIN College
Bachelor of Commerce - BCom, Accounting and Finance
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