Ramya Krishna Medida
Category Manager @Good Health Company
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WORK HISTORY
Category Manager @Good Health Company
Hyderabad, IN
Managed and executed daily paid advertising campaigns on Meta, Google, and Amazon, achieving a ROAS of over 1.5-Developed and oversaw comprehensive content strategies for multiple marketplaces, ensuring alignment with broader marketing goals across the US, Australia, UK, Canada, Spain, and Germany-Led and mentored a team of 10-15 content creators, including designers, writers, and user-generated content creators, fostering a collaborative and innovative work environment-Enhanced product visibility and drove sales through engaging content focused on natural adaptogen-based products for men’s health, incorporating key ingredients like Himalayan Shilajit and Ashwagandha-Utilized advanced analytics tools to monitor and continuously optimize content performance.Engaged in regular communication with stakeholders to ensure content strategies align with business objectives and stakeholder expectations-Implemented cutting-edge content marketing techniques to stay ahead of industry trends and effectively target key demographics-Allocated and managed the content marketing budget judiciously to maximize ROI and meet financial targets-Developed and executed comprehensive PPC strategies tailored to diverse markets across the US, Australia, UK, Canada, Spain, and Germany, boosting conversions by 20%-Led a team of 10-15 content creators and performance marketers, optimizing campaign performance through collaboration and innovation-Conducted extensive keyword research and utilized advanced targeting techniques, increasing ad click-through rates (CTR) by 15%-Continuously monitored and optimized campaigns using tools like Google Analytics and Google Ads, ensuring content and ads align with broader marketing goals and financial targets.
EDUCATION
Sri Chaitanya Junior College For girls
Intermediate , Mathematics,Physics and Chemistry
Vasireddy Venkatadri Institute of Technology
Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering
ABOUT RAMYA KRISHNA MEDIDA
A results-driven Digital Marketing Manager with 6+ years of experience leading high-performing teams and driving growth across SEO, paid ads, and content marketing. Proven success in elevating brand visibility and ROI for leading D2C and tech brands through strategic PPC campaigns, compelling content, and cross-channel optimization. Passionate about performance-driven storytelling, I blend creativity with data to scale campaigns globally across the US, UK, and APAC markets. Founder of Good Intake, a lifestyle blog that reflects my deep commitment to impactful content. Skilled in leading multi-disciplinary teams, managing large budgets, and translating vision into measurable business outcomes.
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