Ramya Elancheliyan
Ecommerce Manager
- Role
- Assistant Manager-ecommerce at Premier Fine Linens
- Location
- Coimbatore, TN, IN
- LinkedIn followers
- 500 followers
Experience
Assistant Manager-ecommerce
Nov 2022 — Present · Coimbatore, IN
Assistant Manager – E-commerce | Brand & Growth Lead at BlueDahlia (Premier Fine Linens)Currently driving the D2C and marketplace growth of BlueDahlia, the homegrown premium cotton bedsheet brand from Premier Fine Linens. I oversee end-to-end e-commerce operations, leading a team across functions like website management, order fulfillment, digital marketing, customer experience, merchandising, and campaign planning.With a strong eye for product positioning and consumer behavior, I work cross-functionally to align brand storytelling, performance marketing, and platform strategy. From boosting conversion rates and average order value to launching new categories and improving fulfillment SLAs, I’m deeply involved in both strategic and operational aspects of scaling a premium home brand online. Brand: BlueDahlia Expertise: E-commerce operations, digital strategy, D2C growth, team leadership, campaign execution, and performance improvement Focus: Operational excellence, creative execution, and customer-first growth
Education
PSG Institute of Management
Master of Business Administration - MBA, Operations
2019 — 2021
SNS College of Technology
Bachelor's degree, Electrical and Electronics Engineering
2014 — 2017
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