Ramy Badwi
Integrated Marketing Sr Coordinator, Performance Marketing @Detroit Pistons
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WORK HISTORY
Integrated Marketing Sr Coordinator, Performance Marketing @Detroit Pistons
As a key member of the Marketing Operations team, I manage and optimize all performance marketing campaigns across paid social and search platforms, driving ticket sales, merchandise revenue, and fan engagement.• Lead the strategy and execution of paid campaigns on Meta, LinkedIn and Google Ads, continuously testing and optimizing to improve performance.• Align advertising efforts with go-to-market strategies for ticketing and merchandise, contributing to strong ROI and customer growth.• Collaborate cross-functionally with Business Intelligence, email, web, and app teams to ensure cohesive messaging and integrated campaign performance.• Run A/B tests to refine targeting, creative assets, and audience segmentation.• Analyze campaign data to guide marketing decisions and report performance metrics to leadership.• Oversee budget allocation and planning for digital campaigns to ensure efficient spend and maximum impact.• Spearheaded the GTM strategy for Motor City Rivals, resulting in a 100%+ increase in user database and establishing it as the platform’s largest eSports community.• Manage relationships with external vendors and agencies to execute paid media strategies, streamline operations, and maximize campaign efficiency.
EDUCATION
Wayne State University
Bachelor of Science - BS
ABOUT RAMY BADWI
Performance Marketing at Detroit Pistons
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