Vaidyanathan

About Vaidyanathan

With over 10 years of focused experience in marketing, my journeys at ManageEngine and Honeywell have honed my expertise in content strategy and management, account-based marketing, and public speaking. My mission is to deliver innovative marketing strategies that generate demand and new leads, aligning with the company\'s dedication to providing value-driven cybersecurity solutions. By leveraging diverse perspectives and experiences, I aim to contribute to our team\'s culture of excellence and innovation.At ManageEngine, my role encompasses executing demand generation marketing campaigns and search engine optimization. I also engage with industry analysts to establish domain authority. Speaking at security-related seminars and conferences allows me to share insights, further solidifying ManageEngine\'s presence as a thought leader. These responsibilities underscore my commitment to not only strategize but also to effectively communicate and highlight our value to customers.

Experience

1. Product Marketing Manager

   Zoho

   Dec 2025 — Present · Chennai, IN

   Helping businesses adopt Zoho ERP, Zoho Books and other Zoho Finance solutions through product storytelling.

Education

• Schulich School of Business - York University

  Master of Business Administration (MBA), Marketing

  2007 — 2009

• BI Norwegian Business School

  Master of Business Administration (MBA), Marketing

  2009 — 2009

• McMaster University

  Bachelor of Engineering and Management(B.Eng.Mgmt), Electrical Engineering, Finance

  2002 — 2006

Skills

• Google Adwords
• Visual Communication
• Pricing Strategy
• Competitive Analysis
• Content Marketing
• Strategic Brand Positioning
• SEO
• Sem
• Marketing Analytics
• User Experience Design
• Supplier Negotiation
• Marketing Plan Creation
• Microsoft Office
• Customer Surveys
• Product Marketing
• Digital Marketing
• Brand Management
• Social Media Marketing
• Marketing Communications
• Marketing Research