Ramsha Iftikhar
Product Owner @The Stepstone Group
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WORK HISTORY
Product Owner @The Stepstone Group
London, GB
Lead orchestration and execution of the company’s retargeting email ecosystem, managing scheduling, event-driven triggers, and delivery pipelines while collaborating with audience and content teams to drive personalized campaigns that generate ~40% of all Apply Form Opens and optimize user engagement and retention.
EDUCATION
Islamabad Convent School
Cambridge International Examination O'Level
Beaconhouse School System
Cambridge International Examinations A'Level
National University of Sciences and Technology (NUST)
Bachelor's degree
ABOUT RAMSHA IFTIKHAR
Former engineer turned full-time Product Manager and part-time experimenter — in both product and life.I’ve delivered impact across Growth and Core (Connected Devices), leading funnel optimization, PLG infrastructure, upsell systems, and global expansion. I\'ve also built onboarding tools, reduced hardware return rates (RMAs), and improved field install experiences for enterprise fleets. I thrive at the intersection of messy problems, data, and cross-functional teams — whether shaving seconds off an install flow or lifting conversion through a clever experiment, I\'m all in. When I’m not optimizing funnels or scaling product experiences, you’ll find me sipping caramel lattes, exploring jewelry and makeup, or brainstorming my next big side hustle (ideally combining all three). Open to connecting with builders, dreamers, and anyone passionate about creating great products. Let’s chat!
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