Rampreet Verma

About Rampreet Verma

I have overall 13+ years of experience in Digital Marketing including SEO, SEM, SMO…

Experience

1. Marketing Director

   Gth Cloud 365

   Jan 2023 — Present

   Managing the tagging activities for digital marketing properties. This includes specifying the taggingneeded to meet business defined requirements, implementation of the tagging requirements,including code tag deployment for new tags or updates (i.e. Google Tag Manager, Tealium iQ, AdobeTag Manager, third party tags), and testing and validating deployment working as specified with noimpacts to digital properties.* Work on Adobe Analytics & Google Analytics (360, Premium, Firebase) settings and administration,including native integrations with other Google products such as DoubleClick Campaign Manager(DCM) & DoubleClick Bid Manager (DBM)* Create, deliver/place and validate analytics tags in alignment with internal documentation andreporting templates.* Perform audits and troubleshoot tracking issues related to weekly reports and site analytics.* Work collaboratively with cross-functional teams and internal stakeholders to understand theirneeds, translate business requirements into data requirements, and provide them reporting andanalytics support.* Use A/B testing and optimization roadmap with Innovation team to improve conversion rate.* Use available data sources to deep dive and troubleshoot campaign (and overall) performanceissues and propose methodical optimisation tests, both on-site and campaign based* Provide insights and actionable recommendations that improve site experience and increase revenue & other KPIs.* Work with Adobe Campaign on a day-to-day basis supporting all campaign management activities* Work on core features of Adobe Campaign (e.g, Workflow, Segment, Channels, etc.)* Consulting clients on Digital Strategy roadmaps and data driven decision making* Hands on experience in HTML, CSS, and JavaScript development and constraints* Configure profiles and views, including goals, filters and other Google Analytics functionality.* Track record of success in digital marketing and lead optimization

Education

• University of Lucknow

  MCA, computer

  2003 — 2005

• INDERAPRASTHA ENGINEERING COLLEGE, GHAZIABAD

  MCA - Master of Computer Applications, Computer Science

  2003 — 2005

Skills

• Online Lead Generation
• Strategic Planning
• Xml
• Inbound Lead Generation
• Digital Marketing
• Online Advertising
• Software Development
• Phpmyadmin
• Google Adwords
• Online Research
• Online Marketing
• Web Design
• Internet Marketing
• Web Services
• Php
• Facebook Marketing
• Html
• Asp.net
• Java
• Web Analytics
• Web Development
• Wcf
• Web Marketing Strategy
• Microsoft Sql Server
• Digital Media
• Javascript
• Sem
• SEO
• Smo
• Online Campaign Management
• Digital Strategy
• Strategy
• Linkedin Advertising