Ramprasad P S
Performance Marketing Specialist | Google Ads | Google Analytics | Google Tag Manager | Prompt Engineer | SEO, SEM, PPC | Meta Ads Expert
- Role
- Performance Marketing Specialist at Cognizant
- Location
- Chennai, IN
- LinkedIn followers
- 500 followers
About Ramprasad P S
A digital marketer with a deep passion for helping businesses to grow rapidly in the…
Experience
Performance Marketing Specialist
Aug 2024 — Present · Chennai, IN
Planned and executed paid ad campaigns based on business needs in Google Ads, Meta Ads, LinkedIn Ads, and Spotify Ads for B2B and B2C segments of CADD Centre.· Conducted in-depth audience research and set up custom audience segments by adding Google tag in website to improve ad targeting and lead quality.· Implemented conversion tracking setup using Google Tag Manager (GTM), including tag creation for Meta, Google and LinkedIn platforms.· Integrated Google Analytics 4 (GA4) with GTM to track key performance metrics and analyze user behaviour on the website.· Configured enhanced conversions in Google Ads and set up Conversions API in Meta using CRM data which improved the lead quality by 22%.
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